Base38
Client work

Real work. No names on it.

Client names stay off this page by default. Not because the work is shy, but because it sits deep inside a business: the store, the inbox, sometimes the books. How a business runs smarter is their edge to keep, not my marketing material. So every case below spells out the work and the tools in detail, and keeps the client a silhouette. Work with me and you get the same discretion.

Name on file, not on the site

Thirty years of trade, rebuilt end to end.

Australian retailer · three decades of trade · shop + online store · ongoing

A loyal local following and a website that did none of it justice. The brief started as a fresh site and grew into the whole engine behind it: new brand, new store, new photography, and the systems that keep them running.

Hover or tap the tiles
ShopifyCloudflareAI product photographyGoogle presenceMonthly reporting
Name on file, not on the site

The practice where data can't leave the building.

Legal guardianship practice · the Netherlands · privacy-critical · ongoing

Court reports, benefit applications, hours of careful writing every week about people whose details must never touch a cloud service. So the fix is not one tool. It is the right tool for each job, three layers deep.

Microsoft CopilotCustom GPTApple Shortcuts
Name on file, not on the site

Built once. Owned forever.

Accountancy practice · Australia · full site + own CMS · delivered and in use

A complete website with its own CMS, written for this practice, so it belongs to the practice. The owner uploads and edits everything himself, and nobody sends him a bill for the privilege.

Running costs
Platform licence
$0
CMS licence
$0
Hosting
$0
The domain
the one renewal left

Software written for the practice stays with the practice.

Custom build · Base38CloudflareOwn CMSNo subscriptions

Want more than a silhouette? Ask when we talk. That part is easy.

Next stopExplore three complete business demos

Follow the website, workflow and human decisions behind each fictional business.

Have a business problem worth fixing?

Start with what is slowing the business down. We can work forward from there.

Talk to Steve