BASE38

Look sharp. Get seen. Run smooth.

For small Australian businesses that want more customers and less admin. One person, start to finish.

Book a free chat
pierpoint.electrical
Pierpoint ElectricalElectrician

Your sparkie, booked this week. Bayside to the Mornington Peninsula.

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KitchensThe crewEV chargersSwitchboards
AIPierpoint AI

Done for you today

  • Texted Dave back from the shop number.After a missed call at 9:12 am
  • Booked Dave in for Tuesday 7:30 am.Dave said “Perfect.” at 9:18 am

Waiting for you

Drafted Amelia Hart’s kitchen quote
$1,430 incl. GST
With a concept photo of her new kitchen
ApproveEdit

A website that wins you the job.

You love the work, not the paperwork. Let's keep it that way.

A short film of people at work: a surfboard shaper, an architect, a beekeeper, a dog groomer, a land surveyor, a piano tuner and a maths tutor.

What that looks like for a real business.

Here a candle shop. It works the same for a sparkie or an accountant.

Look sharp

A website built around what you sell.

Erin pours wax into rows of amber jars at her bench in the garage, the roller door open to the garden.
  • Snap your shelf, see the candle on it
  • Type a name, it's printed on the label

Get seen

Your product, looking its best everywhere.

Jess, seen from behind, scrolls on her phone on a mustard sofa.

Run smooth

Replies drafted with your stock, shipping and voice.

Your customer gets it Friday. You get your evenings back.

See how Dune & Wick was built
At her front door, Jess takes the Dune & Wick parcel from the courier.
Erin sits on her back steps with a cup of tea just after sunset.

Look sharp

A website built around what you sell.

Erin pours wax into rows of amber jars at her bench in the garage, the roller door open to the garden.

Get seen

Your product, looking its best everywhere.

Jess, seen from behind, scrolls on her phone on a mustard sofa.

Run smooth

Replies drafted with your stock, shipping and voice.

At her front door, Jess takes the Dune & Wick parcel from the courier.
Erin sits on her back steps with a cup of tea just after sunset.

Your customer gets it Friday. You get your evenings back.

See how Dune & Wick was built

Real clients, names kept private.

Australian retailer

One sale, switched on everywhere at once.

Shop, Google, Facebook, Instagram and newsletter, on together and off again the same night.

Re-created: the retailer's sale on their website, Instagram, Facebook, Google and in Shopify.

Accountancy practice

Their own site sells their book, with no monthly fees.

They edit every page themselves and sell it through Stripe. No platform or plugin to pay for.

Re-created: their own editor with a Publish button and a live preview of the page.Re-created: Stripe Checkout for their own book.

Small team

One AI workspace, the same house rules.

A shared AI workspace with their own instructions, plus coaching by video.

Re-created: the team's shared AI workspace with its instructions, status and action list.

Re-created screens, made-up data.

See the client work

What I do

Everything I can take off your hands.

Look sharp

One project, one fixed price

Website design

A site that wins you the job, sharp on every phone.

Custom websites

Built around how your business works.

Shopify and online stores

Products, payments and shipping, ready to sell.

Website redesign

Keep your address, lose the dated look.

Copywriting

Words that sound like you and sell for you.

Bookings and integrations

Bookings, forms and payments that just work.

Steve at his desk with a laptop

Hi, I'm Steve.

For years I ran the software behind a hospital radiology department in the Netherlands, where “it broke” is not an option. Now I work with small businesses in Australia, and the person you talk to is the person doing the work. I'm Dutch, so expect straight answers.

More about me

A 45-second film with music and no speech. Mia runs Pierpoint Electrical and does her admin at 9 pm. She asks for help, and the business is learned first. Then each step ticks off a sticky note: a new website, a Google profile that gets found, missed calls that get a text back, an AI colleague that drafts a quote she approves, and a crew that learns to use it. It ends on Look sharp. Get seen. Run smooth.

Tell me what's slowing you down.

A fixed price before anything starts. You leave with a clear first step, whether you hire me or not.

By video anywhere in Australia, in person around Brisbane and the Sunshine Coast.

SteveBASE38, Sunshine Coast

Hi! I'm Steve.

What's slowing your business down?

Tap the one that fits

Then pick a time for a free 30‑minute chat

Book a free chat