AI that worksfor yourbusiness.

AI that works for yourbusiness.

Everyone's talking about AI. Nobody explains what it means for your business.

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Base 38 AI

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Book a free call

Everyone's talking about AI. Nobody explains what it means for your business.

We do. We find what works for your specific situation and put it to work. Less time wasted, lower costs, a sharper product or service.

No jargon. No hype. Just results.

Book a free call

09:02

Base 38 AI

Online

Parsed 47 invoices from inbox

Matched 43 to PO numbers

Flagged 4 exceptions for review

Posted to Xero · ready for approval

Time saved today3h 12m

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Tools we work with

ChatGPT

Claude

Microsoft Copilot

Gemini

Mistral

Ollama

n8n

Make

Microsoft 365

Google Workspace

Slack

Notion

Xero

QuickBooks

Shopify

Google Analytics

Stripe

Figma

Canva

Zapier

Cloudflare

Meta Ads

Tools we work with

What We Do

Solutions without the hype.

01 No two businesses are the same.

A solution that works for a restaurant won't necessarily work for a law firm. That's why every engagement starts from scratch. No templates, no shortcuts.

02 We live in this stuff so you don't have to.

AI moves fast. New tools, new possibilities, new pitfalls. Keeping up with it is a full-time job. That's our job, not yours.

03 Advice is just the start.

Strategy without execution is just a plan. That's why building is as much a part of the job as advising.

04 Your data is your business.

Depending on how sensitive your data is, we find the right balance. Privacy-focused provider, local setup, or hybrid of both.

What We Do

Solutions without the hype.

Built Around Your Business

A solution that works for a restaurant won't necessarily work for a law firm. That's why every engagement starts from scratch. No templates, no shortcuts.

"No two businesses are the same."

Always Up to Date

AI moves fast. New tools, new possibilities, new pitfalls. Keeping up with it is a full-time job. That's our job, not yours.

"We live in this stuff so you don't have to."

From Advice to Action

Strategy without execution is just a plan. That's why building is as much a part of the job as advising.

"Advice is just the start."

Your Data, Your Control

Depending on how sensitive your data is, we find the right balance. Privacy-focused provider, local setup, or hybrid of both.

"Your data is your business."

Use Cases

What it looks like in practice.

One brain for everything.

One assistant that knows your business inside out. Prices, services, procedures, FAQs. Ask it anything and it pulls the answer straight from your own files and systems.

Use Case 01

The know-it-all

One brain for everything.

One assistant that knows your business inside out. Prices, services, procedures, FAQs. Ask it anything and it pulls the answer straight from your own files and systems.

Use Case 02

The night shift

The night shift.

While you sleep, it works. Emails processed, notes filed, reports ready by morning. Automations that run in the background without anyone needing to be there.

Use Case 03

The frontdesk

A frontdesk that never clocks out.

A voice agent that picks up the phone, answers questions and books appointments directly into the calendar. Available around the clock, sounds human, never has a sick day.

Use Case 04

The content machine

Content that creates itself.

Social posts, images, ad copy, newsletters. AI that produces content based on your brand and schedule, so you stay visible online without it taking over your day.

Process

Three steps to working smarter.

30 min | free

A free, no-pressure conversation to understand your business inside out: the workflows, the bottlenecks, the daily frustrations that eat into your time.

Deep-dive into your workflow

Pain-point mapping

Quick-win identification

1 – 2 weeks | roadmap

on-going | hands-on

Step 01

Discovery Call

A free, no-pressure conversation to understand your business inside out: the workflows, the bottlenecks, the daily frustrations that eat into your time.

Deep-dive into your workflow

Pain-point mapping

Quick-win identification

30 minfree

Step 02

AI Roadmap

A personalised blueprint with concrete tool recommendations, ROI estimates, and a clear implementation timeline — tailored exactly to your situation.

Personalised AI action plan

Expected results per tool

Data privacy mapped out

1 – 2 weeksroadmap

Step 03

Implementation

We build, integrate, and maintain your AI stack. Hands-on setup, training, and ongoing optimisation. Your tech partner on call.

Hands-on setup & training

Monthly optimisation

Adjustments as things evolve

on-goinghands-on

About

Why I started BASE 38.

The start

Steven Bezemer

Founder, BASE 38

typing...

About

Why I started BASE 38.

Steven Bezemer

Founder, BASE 38

typing...

Insights

Latest thinking.

10 April 2026

Why 'Just Use ChatGPT' Isn't a Business Strategy

Everyone's telling you to use AI. Fewer people are telling you how. Here's the difference between dabbling and actually getting results.

8 April 2026

Five Things AI Can Do for Your Business Right Now

You don't need a developer, a big budget, or a technical background. These are practical, working examples of what AI is doing for small businesses today.

5 April 2026

AI and Your Data: What You Actually Need to Know

The privacy question always comes up when AI enters the conversation. Here's an honest answer about what's happening with your data, and how to make smarter choices.

View all posts

Insights

Latest thinking.

View all posts

10 April 2026

Why 'Just Use ChatGPT' Isn't a Business Strategy

Everyone's telling you to use AI. Fewer people are telling you how. Here's the difference between dabbling and actually getting results.

8 April 2026

Five Things AI Can Do for Your Business Right Now

You don't need a developer, a big budget, or a technical background. These are practical, working examples of what AI is doing for small businesses today.

5 April 2026

AI and Your Data: What You Actually Need to Know

The privacy question always comes up when AI enters the conversation. Here's an honest answer about what's happening with your data, and how to make smarter choices.

Contact

Book a free call.

30 minutes. No pitch, no pressure. Just an honest conversation about what AI could do for your business.

Free, no strings attached
Walk away with at least one concrete idea
Tailored to your business, not a generic demo

Or reach out directly:

hello@base38.com.au LinkedIn

Contact

Book a free call.

30 minutes. No pitch, no pressure. Just an honest conversation about what AI could do for your business.

Free, no strings attached
Walk away with at least one concrete idea
Tailored to your business, not a generic demo

Or reach out through:

hello@base38.com.au LinkedIn

April 2026