Everything I build, in one place.
Four areas of work: the website and brand your customers see, the systems running behind them, and the training to keep it all in your own hands. Most jobs end up shaped around one business, so treat this as the menu rather than the map.
Websites & online stores
Designed and built from scratch around your business, easy to use on a phone, and yours outright when it's done.
See a fictional Sunshine Coast product brand go from a new candle to a working online store and a ready-to-pack order. Explore Salt & Wick →
Custom websites
Fast, sharp on a phone, and built for the trade you're in rather than adapted from a template.
Shopify stores & storefronts
Products, payments, delivery rules and stock wired up properly from day one.
Website redesigns
Keep what works, rebuild what doesn't. The address stays, the wince goes.
Booking & enquiry flows
Live availability, the right details collected, and a confirmation sent without the back-and-forth.
Website & product copy
Page text and product descriptions written to bring in work, not to fill space.
Bulk catalogue & price management
one passhundreds of products updatedfloor matches siteOrder status & returns
orderupdates sentquestions answeredreturns handled
Automation & custom software
Complete pipelines, not party tricks: systems that take a job from start to finish. Nothing runs blind, and every pipeline keeps a human checkpoint where it matters.
See how a four-person electrical team takes one enquiry from a texted photo to a booked job. Follow the Brightside workflow →
Automated call answering & booking
call indetails takenbookedconfirmedloggedMissed-call text-back
missed calltext sentdetails collectedready to bookInbox triage & automated replies
mail inanswered or handed overfiledQuote-to-invoice & payment chasing
quotesignedinvoicereminderspaidDocument & report drafting
notes or dictationyour templatedraftyour reviewPrivate knowledge assistant
Ask your own files and get answers with sources. Runs entirely on your own hardware when the data can't leave the building.
Custom apps & system connections
For when the tool you need doesn't exist, or the store, the spreadsheet and the calendar don't talk to each other.
Bigger machines, same thinking. Volume document processing, company-wide search with role-based permissions, and finding the real bottleneck before automating it. Ask if that's your scale.
Brand, imagery & findability
One look that holds up everywhere your business shows its face, and a business that is easy to find when someone goes looking.
See one complete brand carried through a storefront, product imagery and everyday customer touchpoints. Explore Salt & Wick →
Logo & visual identity
New or a refresh. Colours and type that feel like your place and survive being printed on a ute.
Business materials
Invoices, quotes, signage and socials that finally look like one business made them.
Product photography
Studio-grade shots that start from a real photo of the real product. Only the world around it changes.
Google Business Profile & local search
Complete and current, answering for you when someone searches your trade plus your town.
Google Shopping & Merchant Center
Your products in the shopping tab, with prices and stock that are actually correct.
Social content in your voice
Posts and visuals made in batches, on brand, so the feed stays alive while you work.
Training & advice
I don't want you dependent on me for every little thing. You drive, I hand over the keys properly.
See how private client documents take different paths while a person still reviews every client-facing decision. Explore Ledger & Co →
Hands-on sessions in plain English
For you and your team, on the tools you'll actually use. No slides about the future of work.
What's safe to share with AI
Clear working rules for your team about what goes in, what needs care, and what never leaves the building.
Tool & subscription advice
Which subscriptions earn their keep, which free tools do the job, and which shiny things to ignore this year.
Documentation & handover
Written in normal sentences, so your team can operate and maintain the setup without relying on memory.
We have a chat
Thirty minutes, free, arranged directly with me. I'll say it honestly if I'm not the right fit.
You get a plan and a price
One page, plain words, a fixed number before anything starts.
I build, you approve, it ships
You see progress as it happens. Afterwards I stay reachable.
Follow each business from the website customers see to the systems and human decisions behind it.
Can't see your problem up there?
That's normal, most jobs start that way. Bring it along, leave the diagnosis to me.